I'm endlessly curious. I've always been fascinated by people, the stories they carry and the different ways those stories can be told. Whether that's through words, video, or a single photograph, I love creating work that encourages people to pause, question and see the world from a different perspective

I was born and raised in Spain to an Iranian mum and an Iraqi dad before moving to the UK in 2015 to study Journalism. Growing up between cultures has shaped the way I approach storytelling. It's taught me that every story has more than one side, and that the voices we hear most aren't always the ones that matter most. That perspective naturally finds its way into my work, whether I'm interviewing people, exploring identities through editorial design or researching subjects that deserve a more thoughtful conversation

That's probably why I've never been able to stick to just one creative discipline!

I'm just as interested in the process as I am in the finished piece. I love researching, interviewing, chasing ideas down rabbit holes, rearranging layouts for the tenth time and watching a rough concept slowly evolve into something meaningful. For me, journalism and design have never felt like separate worlds—they're simply different ways of telling the same story, which is probably why I went on to complete a Master's in Fashion Branding & Creative Communications

Good design, to me, has never been about making something look beautiful—it's about finding the most honest way to tell a story

Outside of work, you'll usually find me browsing independent magazines, collecting vinyl, visiting art museums and galleries, or planning my next creative project before I've even finished the current one (you can probably blame the Gemini in me for that!)

I hope every project I create leaves people feeling like they've discovered a story they may never have come across otherwise, because at the end of the day, I just love creating things that are a little out of the ordinary—but always, always meaningful

Hi, I’m Yasmin

A ‘few’ quick facts:

📍 Based in East Sussex, UK

🇪🇸 Born in Spain

🦁 Iranian & Iraqi heritage

🎓 BA Multimedia Broadcast Journalism from the University of Brighton + MA Fashion Branding & Creative Communications from Cambridge School of Visual and Performing Arts

💬 Professional yapper

☕ Fuelled by coffee and curiosity